Ah, training—the word that strikes both excitement and mild terror into the hearts of employees everywhere. We’ve all experienced those marathon sessions that feel like a test of endurance rather than education. You know the ones: lights dim, PowerPoint slides appear, and suddenly the only thing keeping you awake is the anticipation of a cold sandwich and a cookie at lunch.
But what if I told you that training content and training development don’t have to feel like an endurance sport? In fact, when done right, training can be fun, engaging, and useful! Shocking, I know. So, let’s chat about it: what is training content, and what goes into training development that makes it work (and can we say… enjoyable)?
What is Training Content?
Training content is the stuff—the information, knowledge, and skills you want your employees (or clients, or anyone you’re teaching) to learn. It’s the heart of your training program. Think of it as the meal in your training buffet—except in this case, you actually want people to consume it and come back for seconds.
Training content comes in many forms, from videos and e-learning modules to good old-fashioned manuals. It covers everything from how to use the new software to why it's probably not a great idea to microwave leftover fish🐟 in the break room (seriously, don’t do that). Whether you’re teaching technical skills, soft skills, or something in between, training content is what turns confusion into clarity.
What is Training Development?
Now, training development is where the magic happens. It’s the process of creating that content—strategizing, organizing, and making sure it’s as engaging as possible. It’s like being a master chef in a training kitchen, combining ingredients (learning objectives, instructional design, and maybe a pinch of fun and laughter) to whip up something people want to consume.
Training development is where the fun stuff happens—like turning dry, technical information into interactive modules or adding a bit of gamification to make learning feel more like a challenge than a chore. It’s the difference between a training session that puts people to sleep and one that has them talking about it (in a good way).
Why It’s More Than Just Presentations
Let’s get one thing straight: training content doesn’t begin and end with PowerPoint. Sure, we love a good slide deck as much as the next person, but in today’s world, training is about so much more. Employees want to engage with what they’re learning. They want hands-on experiences, bite-sized lessons they can consume between meetings, and interactive content that keeps them awake and curious. (That’s right, no more PowerPoint trauma.)
At Writer Resource, we specialize in training development that does just that—crafting engaging content that sticks. Whether it’s developing a technical training program for a software rollout or creating fun, interactive e-learning modules for compliance, we make sure the material is not only informative but enjoyable to learn.
How To Do It
Our training development process looks a little something like this:
Consult: Start by talking with your team to understand your goals, audience, and what you want to achieve (translation: no cookie-cutter solutions here).
Create: Design custom training content that fits your needs. This could be anything from videos and interactive quizzes to virtual workshops. We throw in some humor when appropriate—because who says training can’t be fun?
Deliver: Implement the training in a way that works best for your team. Whether it’s a live session, self-paced online course, or a combination of both, make sure your people get what they need, without falling asleep at their desks.
Evaluate: Finally, measure the success of the training—because if no one’s learned anything, then what’s the point? We tweak, refine, and make sure the content hits the mark.
Why Good Training Matters
Why is training content and development so important, you ask? Well, imagine handing over a $10,000 piece of equipment to a new hire and saying, “Good luck!” Or rolling out a new software tool without explaining how to use it. Chaos. That’s what. Quality training ensures that employees not only know what they’re doing, but they’re confident in doing it.
Wrapping this up... Training Doesn’t Have to Be Boring
Training content and development don’t have to feel like a chore. When done right, it can be fun, engaging, and—dare we say—something employees look forward to. At Writer Resource, we’re all about making training content that sticks, gets results, and maybe even gets a few laughs along the way.
So, if your current training sessions are feeling more like snooze-fests than learning experiences, give us a shout. We’ll help you turn that sleepy content into something your team will love 💚